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Despite being 20 million strong, Latinas represent America's most undervalued human resource. This career guide is the only one of its kind to focus specifically on empowering the working women of the Latina community to embrace success and build skills for workplace advancement.

"The Latina's Guide to Success in the Workplace" explores the complexity of the Hispanic/Latino identity and the impact of this culture on professional mobility. The author asserts that there are five obstacles which Latinas confront within their own belief system: the idea that women do not need an education;...

As decisively as the collapse of the Soviet Union signaled a most definite conclusion to that utopian undertaking gone mad, so has NAFTA ended an economic counterpart in Mexico. The United States and Canada are embarking on a grand experiment, incorporating Mexico into their very own economies, creating the largest trading bloc in the world consisting of more than 360 million consumers in an economy that will surpass seven trillion American dollars. For corporate America, an enormous opportunity lies in the integration of the Mexican nation into the economic and social fabric of North...

There are no miracles in Latin America, says international consultant Louis Nevaer--only opportunities--and with economic integration well underway, these opportunities are more promising than ever for U.S. businesses. Trade barriers fell at the Summit of the Americas, and even the Mexican meltdown failed to dim the Latin American promise. How U.S. businesses can participate in these processes of democratization and liberalization in Latin America is the subject of Dr. Nevaer's wide-ranging discussion. With attention not only to economic and trade considerations, but also to social,...

The bubble burst. Within months, dot-com once-millionaires were scratching around for jobs. Nevaer proves that the laws of classical economics were never repealed, and that the New Economy was more Old Economy than many people believed. His briskly provocative new book shows how the return of common sense is opening fresh opportunities for wealth creation in badly battered industries--the entertainment industry especially--and offers five keys to understanding the online economy overall. The crash, says Nevaer, was inevitable. Characteristics of the New Economy created market imperfections...

How did America's largest clothing retailer, an institution that changed the way Americans shopped and dressed, manage to rise so fast, then fall so hard? From its boom years in the 1970s, Gap's performance went from bad to dismal. By the close of the 1990s there was severe doubt it could survive at all. Gap's alleged labor practices around the world didn't help either. Nevaer leads you through the boom years of this extraordinary corporation, the acquisitions that soured, the product strategies that failed, and thus through the social history of America during those churning years--the...