Paul Messaris is Lev Kuleshov Professor of Communication at the Annenberg School for Communication, University of Pennsylvania. He teaches and does research in the area of visual communication and digital media. Recent publications include: "The Visual Rhetoric of Social-Cause Photography" (Visual Communication Quarterly, 2012), "Visual Literacy in the Digital Age" (Review of Communication, 2012), and "How to Make Money from Subliminal Advertising and Motivation Research" (International Journal of Communication, 2013). He was the recipient of the National Communication Association's 1996 Diamo...