Visual Persuasion: The Role of Images in Advertising

ISBN-13: 9780803972469 / Angielski / Miękka / 1996 / 320 str.

Paul Messaris

Opis

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual