Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored "Information Theory, Structural Models for Qualitative Data", a "Dictionary of Cybernetics", edited "Communication and Control in Society", and coedited "The Analysis of Communication Content and Developments and S...