Dr. Sam Cohen has a doctorate in clinical social work and an advanced certificate in psychoanalytic ego psychology (study of unconscious and its impact on behavior). In the world of brand consulting and market research, he began his career over 20 years ago with Saatchi & Saatchi as an outside consultant where he honed his skills in integrating unconscious needs and its impact on brand identity. He has worked on many different brands both domestically and globally. He founded Psychologics in 1989. The company consists of psychologists and psych strategists. This unique approach allows for unde...