Martin Herbst was a successful marketing executive in the United States in the last quarter of the 20th century. He currently resides and studies in Bethlehem, NH, Manhattan and Jerusalem. His writings fuse principles and strategies of mass media with knowledge of comparative religion and philosophy, with a focus on Jewish tradition and history. The author has appeared in Who's Who in the World and Who's Who in America. Mr. Herbst is happily married to Dr. Theresa Worner Herbst, an academic physician, and has four children and six grandchildren.