Colin Fraser is a Fellow of Churchill College, Cambridge, and was formerly a University Lecturer in Social Psychology at the Faculty of Social and Political Sciences. Brendan Burchell is a University Lecturer in the Faculty of Social and Political Sciences at Cambridge University, and a Fellow of Churchill College. Gerard Duveen is a University Lecturer in Social and Developmental Psychology at the Faculty of Social and Political Sciences at Cambridge University, and a Fellow of Corpus Christi College. Dale Hay is a Professor in Social Psychology at the University of Cardiff.