Buschken, Joachim

Joachim Buschken is professor of marketing at the Ingolstadt School of Management of Catholic University, Eichstatt. He earned his Ph.D. from University of Munster (Germany) in 1993. As a recipient of a Fulbright scholarship, he was a student in Texas A&M's MBA program from 1989-1990. Since 1999, he also serves as the associate dean for executive education at CU. He teaches regularly in various executive education programs in Germany and Switzerland. Professor Buschken has consulted extensively with a wide range of clients including Audi, DaimlerChrysler, Deutsche Bahn and Siemens. He is the a...