DOUGLAS BULLIS is a writer, editor, and current owner of Atelier Books, a full service book production firm serving international publishers with interests in the Southeast Asian market. Bullis has written and published more than 200 articles on topics ranging from art and cultural history to business, country investment, and technology transfer. He is the author of two previous Quorum books, "Doing Business in Today's India" (1998) and "Selling to India's Consumer Market" (1997).