Aaker, Jennifer

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University s Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change fueled by social media. Her work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, and NPR, as well as CBS MoneyWatch.