Dragonfly Effect Workbook: The Power of Stories

ISBN-13: 9781484184387 / Angielski / Miękka / 2013 / 66 str.

Andrew Smith; Barbara McCarthy; Jennifer Aaker

Opis

A companion to the award winning Dragonfly Effect, the Dragonfly Effect Workbook, reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media. This workbook will help you further explore and understand how to tap into social media using psychological insights to achieve a single, concrete goal. Here you'll explore thought-provoking exercises to achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. The Dragonfly Effect workbook proves that you don't need money or power to inspire seismic change.