ISBN-13: 9781477649930 / Angielski / Miękka / 2012 / 268 str.
Introduction and exploration of various marketing opportunities with YouTube, from small business' perspective. YouTube is a site where you can watch just about any type of video imaginable. Cute kittens, rock bands, standup comedy routines, stupid human tricks, high school musicals, home movies... But within the mix there are an increasing number of professional clips designed to promote a particular product, brand or business.