Writing a Business Plan: A Practical Guide

ISBN-13: 9780367788179 / Angielski / Miękka / 2021 / 120 str.

Ignatius Ekanem

Opis

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on: generating ideas; describing

Spis treści

1. Introduction  2. The contents of a business plan  3. Introduction to the business plan  4. Idea generation  5. Business strategy  6.Market research and marketing  7. Financing the business  8. Operations management  9. HR-related tasks and legal compliance  10. Risk analysis, growth and exit planning  11. Conclusion

O autorze

Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.