Workbook for Small Business Management: Theory and Practice

ISBN-13: 9789811395123 / Angielski / Miękka / 2019 / 269 str.

Timothy William Mazzarol; Sophie Reboud

Spis treści

Chapter 1: The role of the small business within the economy.- Chapter 2: Entrepreneurs vs. owner-managers.- Chapter 3: Surviving the early years.- Chapter 4: Planning and strategy in the small firm.- Chapter 5: Creating customers.- Chapter 6: The process of growth in the small firm.- Chapter 7: Small firms and human resources.- Chapter 8: Debt vs. equity.- Chapter 9: Cash flows, profit and working capital.- Chapter 10: Franchising and legal issues for small businesses.- Chapter 11: Buying, selling and valuing the business.- Chapter 12: The owner-manager and the troubled company.- Chapter 13: Using technology.

O autorze

Tim Mazzarol is Professor at the University of Western Australia, Perth, Australia, specialising in entrepreneurship, innovation, small business management, marketing, and strategy. His research interests lie in strategic management of small firms, innovation and commercialisation management in small firms, entrepreneurship, and cooperative enterprise, amongst others.

Sophie Reboud is Head of Research and Professor of Strategy and Management of Innovation at the Burgundy School of Business, Dijon, France. Her research focuses on small business and SMEs, innovation, entrepreneurship, and strategy.