Winning Together

ISBN-13: 9781032488363 / Twarda / 2023 / 176 str.

Sonal Srivastava

Opis

UX Research is the key to comprehending users' behaviors, motivations, and preferences for developing delightful experiences, thrives on effective teamwork and collaboration.

Spis treści

About the Editor

List of Contributors

Additional Thanks

 

Chapter 1 INTRODUCTION

 

Chapter 2 WHO ARE YOUR CROSS-FUNCTIONAL PARTNERS?

 

Chapter 3 MISTAKES THAT UX RESEARCHERS MAKE WITH CROSS-FUNCTIONAL PARTNERSHIPS

 

Chapter 4 EVERYDAY STRATEGIES FOR EFFECTIVE CROSS-FUNCTIONAL COLLABORATION

Build Relationships

Evangelize UX Research and the Research Processes

 Participation

Communicate and (Sometimes) Overcommunicate

Craft Compelling Research Reports and Presentations

Make it Easy for Team Members to Find Insights They Care About

Acknowledge the Contribution of Team Members

Be Proactive and Take the Lead

 

Chapter 5 INTENSIVE STRATEGIES FOR EFFECTIVE CROSS-FUNCTIONAL COLLABORATION

Lead Leadership Research Immersions

Maximize Your Impact with Research Roadmap

Utilize Creative Tactics for Sharing Research Findings

 

O autorze

Sonal is a seasoned UX researcher with over 15 years of experience working across diverse industries, including Amazon, Meta, Instacart, and Blizzard. Based in Seattle, Sonal holds a double Master's degree in Social Psychology from the University of Delhi and Human-Centered Design from the University of Washington, Seattle. Her passion lies in guiding companies in harnessing the full potential of user research for creating delightful products as well as developing the next generation of UX researchers.

Her global experience - having lived and worked across continents from India and Ghana to China and the USA - has cultivated her deep understanding of cultural nuances. This, combined with her vast experience spanning from dynamic startups to established corporate giants, has honed her skills in effective stakeholder management and crafting bespoke UX research strategies.

When she's not conducting research or writing, Sonal can be found exploring new places with her husband and two adventurous daughters. She has a passion for experimenting with new recipes in the kitchen and is also an ardent wildlife enthusiast, and actively works towards advocating for wildlife conservation.