Why Startups Fail: And How Yours Can Succeed

ISBN-13: 9781430241409 / Angielski / Miękka / 2011 / 196 str.

David Feinleib

Opis

For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make and how to avoid them. Nearly everyone has an idea for a product they could build or a company they could start. But eight out of 10 new businesses fail within the first three years. Even only one inten venture-backed startups succeeds, and venture capitalists turn down some 99% of the business plans they see. The odds appear to be stacked against you But entrepreneurs often make the same avoidable mistakes over and over. Why Startups Fail can help you beat the odds and avoid the pitfalls and traps that lead to early startup death. It s easy to point to successes like Apple, Google, and Facebook. But the biggest lessons can come from failure. What decisions were made, and why? What would the founders have done differently? How did one company become a billion-dollar success while another with a better product and in the same market fail? Drawing on personal experience as well as the wisdom of the Silicon Valley startup community, serial entrepreneur, venture capitalist, and blogger Dave Feinleib analyzes companies that have come and gone. In short, powerful chapters, he reveals the keys to successful entrepreneurship: Excellent product/market fit, passion, superb execution, the ability to pivot, stellar team, good funding, and wise spending. In Why Startups Fail, you ll learn from the mistakes Feinleib has seen made over and over and find out how to position your startup for success. Why Startups Fail

• Shows venture-backed startups and boot-strappers alike how to succeed where others fail.
• Is equally valuable for companies still on the drawing board as well as young firms takingtheir first steps.
• Takes you through the key decisions and pitfalls that caused startups to fail and what you can learn from their failures.
• Covers the critical elements of entrepreneurial success.

"

Spis treści

Part 1—Market, Product, and Entrepreneur  

Chapter 1: Poor Product-Market Fit  

Chapter 2: Bad Products  

Chapter 3: The Missing Entrepreneur   

 

Part 2— Sales and Marketing  

Chapter 4: Investing in Sales and Marketing Too Early  

Chapter 5: Losing Money on Sales  

Chapter 6: Invisible Startups    

Part 3—Execution  

Chapter 7: Failing to Communicate  

Chapter 8: Not Getting Started  

Chapter 9: Failing to Execute    

Part 4—Capital and Liquidity  

Chapter 10: Pitches That Fail  

Chapter 11: Managing Liquidity  

Chapter 12: From Failure, Success

O autorze

David Feinleib is the producer of The Big Data Landscape, Big Data Trends, and Big Data TV, all of which may be found on the web at www.BigDataLandscape.com. Mr. Feinleib’s Big Data Trends presentation was featured as "Hot On Twitter" and has been viewed more than 45,000 times on SlideShare. Mr. Feinleib has been quoted by Business Insider and CNET, and his writing has appeared on Forbes.com and in Harvard Business Review China. He is the Managing Director of The Big Data Group.Prior to The Big Data Group, Mr. Feinleib was a general partner at Mohr Davidow Ventures. Mr. Feinleib co-founded Consera Software, which was acquired by HP; Likewise Software, which was acquired by EMC Isilon; and Speechpad, a leader in web-based audio-video transcription. He began his career at Microsoft. Mr. Feinleib holds a BA from Cornell University, graduating summa cum laude, and an MBA from the Graduate School of Business at Stanford University. The author of Why Startups Fail (Apress, 2011), he is an avid violinist and two-time Ironman finisher.