Why Do You Sell?

ISBN-13: 9786206318323 / Angielski / Miękka / 52 str.

Alan Bitar

Opis

This book is the sequel to the previous one " Why Do You Buy ? ". Now we complement the understanding of the process of Purchase / Customers and Sale / Supplier in this dynamic chain that is the Market. Thus, we realise that Relationship Marketing aims to develop a lasting relationship with customers and partners seeking to value this interaction in order to achieve mutual goals, and still understand the application of CRM - Customer Relationship Management identified what steps are needed to implement Relationship Marketing in the retail sector.

O autorze

Alan BITAR holds a Master's degree in Business Administration from UniHorizontes. Administrator, with expertise in Market Intelligence / Innovation. Postgraduate in Management and Marketing Strategy / UFRJ and Public Management / UNITINS. Member of SBPC - Brazilian Society for the Progress of Science. University Professor. Director of ArenaEduca.