What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

ISBN-13: 9780141036878 / Angielski / Miękka / 2009 / 192 str.

Ram Charan

Opis

The sales process often turns into a war about price - a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales: instead of starting with your product of service, start with the customer's problems. This book shows you how.

O autorze

Prof. Ram Charan has authored and co-authored more than 30 books that have sold over 4 million copies in more than a dozen languages. He was among Business Week's top ten resources for in-house executive development programs. Four of his books were Wall Street Journal bestsellers, including Execution, which figured more than 150 weeks on the New York Times bestseller list.