We Are All Weird: The Rise of Tribes and the End of Normal

ISBN-13: 9780241209011 / Angielski / Miękka / 2015 / 112 str.

Seth Godin

Opis

Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.

O autorze

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.