Using Focus Groups in Research

ISBN-13: 9780826464729 / Angielski / Miękka / 2003 / 104 str.

Lia Litosseliti

Opis

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on:
* planning and organising focus groups
* what types of questions to use
* the limitations and advantages of using these groups as research methods
* collecting the data at group sessions
* how to analyse the data produced