Upgrade Culture and Technological Change: The Business of the Future

ISBN-13: 9781032045771 / Angielski / Twarda / 2021 / 170 str.

United States) Rottinghaus Adam Richard (Miami University

Opis

This book explores the origin and future of "upgrade culture," a collection of cultural habits and orientations based on the assumption that new technologies will rapidly, perpetually, and inevitably emerge.

Spis treści

Introduction  1. Creating Assumptions about Technological Change  2. The Diffusion of Upgrade Culture  3. Visions of the Future from CES  4. Marketing Workers in Upgrade Culture  Conclusion: Challenging Upgrade Culture

O autorze

Adam Richard Rottinghaus is an Assistant Professor of Media, Journalism & Film at Miami University in Oxford, Ohio, USA. He is a critical, media, and cultural studies scholar who researches strategic communications, emerging technologies, and futurism.