Understanding Communication Research Methods: A Theoretical and Practical Approach

ISBN-13: 9780367623661 / Angielski / Miękka / 2021 / 328 str.

Stephen M. Croucher; Daniel Cronn-Mills

Opis

Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook, now in its third edition, offers students practical reasons why they should care about research methods and offers a practical guide to actually conducting research themselves.

Spis treści

Section 1: Research Paradigms  1. Introduction and Ethics  2. The Social Scientific Paradigm  3. The Interpretive Paradigm  4. The Critical Paradigm  Section 2: Research Design  5. Data  6. Evaluating Research – Warrants  7. Hypothesis and Research Questions  Section 3: Research Methods  8. Ethnography  9. Interviewing  10. Focus Groups  11. Content Analysis  12. Discourse Analysis  13. Surveys  14. Descriptive Statistics  15. Inferential Statistics  16. Experimental Design  17. Mixed Methods  18. Rhetorical Criticism  19. The Process of Critique  20. Methods of Performance