Ultimate Guide to Local Business Marketing

ISBN-13: 9781599185781 / Angielski / Miękka / 2016 / 220 str.

Darren Shaw; Phil Rozek; Nyagoslav Zhekov

Opis

MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME
With Google, Yahoo , and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
Capture high-quality leads from Google AdWords and Bing in 48 hours
Master the components of a high-converting campaign and get the most bang for your buck
Harness mobile search advertising and Facebook ads for maximum results