Ultimate Competitive Advantage: Secrets of Continuosly Developing a More Profitable Business Model

ISBN-13: 9781576751671 / Angielski / Twarda / 2003 / 336 str.

Donald Mitchell

Opis

Authors Donald Mitchell and Carol Coles conducted a ten-year study of companies that had grown the fastest over a three-year period. Their research reveals that while unsuccessful companies doggedly apply outdated business models, the successful ones improve their models every two to four years.

The Ultimate Competitive Advantage provides a straightforward, systematic method any company can use to review and improve its business model and each of its key components: pricing, costs of doing business, and benefits added. Dozens of concrete examples from companies of all sizes and types are provided.