Translating Promotional and Advertising Texts

ISBN-13: 9781138566040 / Angielski / Twarda / 2020 / 212 str.

Ira Torresi

Opis

Covering the key types of promotional texts, including personal, business to business, institutional, business to consumer and advertising, this is the essential text for students, researchers, translators and professionals working in copywriting, marketing, public relations or related areas.

O autorze

Ira Torresi has taught Translation from English into Italian for several years at the University of Macerata and in the Department of Interpreting and Translation (DIT) at the University of Bologna, Forlì, Italy. She currently teaches Interpreting between English and Italian at the DIT. Her research publications include studies on intercultural issues in the translation of advertising material. She also works as a freelance interpreter and translator, and has considerable experience in the promotional and advertising sector.