The little guide to service marketing

ISBN-13: 9786205009604 / Angielski / Miękka / 52 str.

Fadoua Lemsagued

Opis

What are the new marketing levers available to hospitals? This short guide offers a national vision and an update on research in the field of service marketing and health management. In a world of perpetual competition between health establishments and an environment dominated by medical consumerism, it is more than necessary to know the latest techniques adapted to this particular context that is the hospital. The author is a teacher-researcher, but also a consultant regularly solicited by hospital training or the media. The approach of this guide will be of interest to both the academic world (professors and students) and professionals (pharmaceutical laboratories, medical or paramedical institutions, patient associations, insurance companies and mutual insurance companies, etc.) wishing to keep up to date with the latest marketing techniques in the field.

O autorze

Dr. Fadoua LEMSAGUED is a teacher-researcher authorized to direct research in marketing at the ENCG of Dakhla-University Ibn Zohr of Agadir. She coordinates the Marketing and Commercial Action program. She defended her doctoral thesis in 2015 and her HDR in 2021. Her research focuses on hospital innovation, uberization and e-health etc.