The Value of Eco-Labelling

ISBN-13: 9783639154955 / Angielski / Miękka / 2009 / 196 str.

John Paull

Opis

Which eco-labels and which place-of-origin labels add value to food items? Just how much value do they add? And for which consumers? This study demonstrates that a knowledge of the somehow and the somewhere of food has measurable monetary value for consumers. The study sets out to establish the value to consumers of particular eco-labels and geo-labels. The Value of Eco-Labelling reports the values of Organic, Certified Organic, Natural and Eco, as well as of country-of-origin labelling (CoOL) and regional provenance labelling. The interaction effects of multiple food labelling claims are identified. Based on a raft of demographic measures, The Value of Eco-Labelling identifies just which consumers are responsive to which claims. This book reveals an efficient and effective methodology for quantifying consumer value. The Value of Eco- Labelling presents a treasure trove of data, analysis, insights and surprises. The Value of Eco-Labelling will be essential reading for food producers, marketers and certifiers, as well as for agricultural departments, organisations, advisers, policy makers, consumer advocates and researchers.

O autorze

John Paull is a leading researcher into organic food and
agriculture. He has pursued his
organics research at the University of Tasmania, the Australian
National University, and
Oxford University. He is an environmental scientist and his
research is presented in
academic journals and at international conferences.