The Street Smart MBA: 10 Proven Strategies for Driving Business Success

ISBN-13: 9781430247678 / Angielski / Miękka / 2012 / 248 str.

James Mangraviti

Opis

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great," you say. "Sign me up " Not so fast.Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey tomanagerial superstardom at a Fortune 500 company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition.Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel.That's why, in The Street Smart MBA, Steve Babitsky and James J. Mangraviti, Jr., encourage youto ditch class or, better yet, ditchb-school altogether andgo back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will. There are no forays into game theory in The Street Smart MBA, no parables, and no intellectualizing. Instead what you will find is a practical, easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as:

• Building a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time;
• Turning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else;
• Dealing with customer complaints head-on so that you can turn gripes into opportunities;
• Doing favors, mentoring, and sending gifts, in order to grow your business network;
• And much more.

With its emphasis on ten simple yet time-honored principles that lead to business success, The Street Smart MBAis all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need."

Spis treści

1. Step 1: Build a Superb Brand  
2. Step 2: Grow and Tap Your Network  
3. Step 3: Develop Products Customers Love
4. Step 4: Sell Your Company's Products and Services in a Cost-Effective Manner  
5. Step 5: Control Your Costs and Increase Your Productivity
6. Step 6: Take Charge
7. Recruit, Motivate, and Retain a Superior Workforce  
8. Deal with Customer Complaints Head-On  
9. Manage Yourself
10. Become a Better Negotiator

O autorze

James J. Mangraviti, Jr., is Principal of SEAK, Inc., a professional education, training, consulting, and publishing company. In that capacity, he trains hundreds of expert witnesses each year through SEAK's scheduled programs for expert witnesses, invited presentations, and customized expert witness training programs presented to corporations, associations, and governmental agencies. A former litigator with experience in defense and plaintiff personal injury law and insurance law, Mr. Mangraviti is a prolific writer and has co-authored more than twenty books with Steve Babitsky, including Never Lose Again: Become a Top Negotiator by Asking the Right Questions.