The Strategic Digital Media Entrepreneur

ISBN-13: 9781119218043 / Angielski / Miękka / 2018 / 272 str.

Penelope M. Abernathy; Joann Sciarrino

Opis

A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval.

Spis treści

Preface

Acknowledgements

How to Use This Book

Part I Understanding the Basics of Digital Entrepreneurship

1 Gutenberg to Zuckerberg: Innovation and Entrepreneurship

2 The Story Behind the Numbers

3 What Is a Company Worth?

4 The Transformed Competitive Landscape

Part II Creating Sustainable Strategies and Business Models

5 A Strategy for Dealing with the New Business Imperatives

6 Defining a Unique Value Proposition

7 Understanding Customer Relationships in a Digital World

8 Reaching Current and New Customers

9 Competing in a Networked World

10 Investing in Key Assets and Capabilities

Part III Leadership in a Time of Change

11 Entrepreneurial Leadership and Culture

12 What the Future Holds

How to Use the Complementary Instructional Website

References

Index