The Science of Giving : Experimental Approaches to the Study of Charity

ISBN-13: 9781848728851 / Angielski / Twarda / 2010 / 274 str.

Danny Oppenheimer;Christopher Olivola;¬Abar

Opis

This title highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior. Americans donate over $300 billion a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood.

Spis treści

D.M. Oppenheimer, C.Y. Olivola, Introduction. Part 1. The Value of Giving. L. Anik, L.B. Aknin, M.I. Norton, E.W. Dunn, Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior. M.A. Strahilevitz, A Model of the Value of Giving to Others Compared to the Value of Having More for Oneself: Implications for Fundraisers Seeking to Maximize Donor Satisfaction. T. Meyvis, A. Bennett, D.M. Oppenheimer, Pre-Commitment to Charity. C.Y. Olivola, When Noble Means Hinder Noble Ends: The Benefits and Costs of a Preference for Martyrdom in Altruism. Part 2. The Impact of Social Factors. R. Croson, J. Shang, Social Influences in Giving: Field Experiments in Public Radio. R. Martin, J. Randal, How Social Norms, Price, and Scrutiny Influence Donation Behavior: Evidence from Four Natural Field Experiments. R.K. Ratner, M. Zhao, J.A. Clarke, The Norm of Self-Interest: Implications for Charitable Giving. T. Kogut, I. Ritov, The Identifiable Victim Effect: Causes and Boundary Conditions. Part 3. The Role of Emotions. D.A. Small, Sympathy Biases and Sympathy Appeals: Reducing Social Distance to Boost Charitable Contribution. S. Dickert, N. Sagara, P. Slovic, Affective Motivations to Help Others: A Two-Stage Model of Donation Decisions. M. Huber, L. Van Boven, A.P. McGraw, Donate Different: External and Internal Influences on Emotion-Based Donation Decisions. Part 4. Other Important Influences on Charitable Giving. W. Liu, The Benefits of Asking for Time. J. Baron, E. Szymanska, Heuristics and Biases in Charity. C. Cryder, G. Loewenstein, The Critical Link Between Tangibility and Generosity.

O autorze

Daniel M. Oppenheimer, Christopher Y. Olivola