The Power of Metaphor: Examining Its Influence on Social Life

ISBN-13: 9781433815799 / Angielski / Twarda / 2013 / 304 str.

Ed. Mark J. Landau; Ed. Mark J. Landau; Michael D. Robinson

Opis

This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness). The book summarizes current knowledge and integrates recent developments for readers interested in the topic of metaphor and, more broadly, in the cognitive underpinnings of social life.