The Pocket MBA: A Woman's Playbook for Succeeding in Business

ISBN-13: 9781394194575 / Angielski / Miękka / 2023

Jodi Cottle

Spis treści

Foreword ixAbout the Author xiiiIntroduction xvPart I: Leading Yourself 11 Leadership mindset 52 VACAS leadership styles 193 Understanding your brain for effective leadership 394 SCARE: An organisational neuroscience leadership model 55Case Study: Janine Allis and Boost Juice 72 Top Tips: Leading Yourself 77Part II: Leading Your People 815 Recruiting staff and developing high performance 876 Development and coaching models 105Case Study: Natalie Brennan and Muffin Break 116Top Tips: Leading Your People 119Part III: Leading Your Customers 1237 Setting your business apart 1278 The Sustainable Competitive Advantage framework 143Case Study: Z Energy 155 Top Tips: Leading Your Customers 160Part IV: Leading Your Business 1639 Strategic models for business and finance 169Case Study: Strong Pilates 180Top Tips: Leading Your Business 184Conclusion 187References and further reading 191Case study resource list 193Index 197

O autorze

JODI COTTLE, MBA, is an award-winning entrepreneur and small-business owner. She currently operates a high-performing business within the world's largest aesthetics franchise network, Laser Clinics Australia. She earned her Master of Business Administration at the University of Auckland in New Zealand.