The Microbrewery Handbook: Craft, Brew, and Build Your Own Microbrewery Success

ISBN-13: 9781119598046 / Angielski / Miękka / 2019 / 272 str.

Darcy Reeves

Opis

"A unique step-by-step guide to successfully starting or growing your microbrewery or craft brewery"--Provided by publisher.

Spis treści

Foreword xiAcknowledgments xiii1. Before You Begin 12. How to Use This Book 8Part I: The Basics 133. State of the Industry - for Now 154. Focus on Your Taproom First 205. How to Differentiate Your Brewery 286. Industry Q&A: Dogfish Head CEO Sam Calagione 33Part II: Building Your Microbrewery 377. Tips to Start Your Business Plan 398. Figuring Out Your Financials 429. Finance Q&A with Bhramari Brewing CEO Audra Gaiziunas 5210. Finding the Dollars to Get Started 6011. Sizing up the Brewery 6712. The Wonderful World of Permitting and Zoning 7213. What to Ask Your Architect and Contractors 7614. Best Practices Q&A: Jester King Founder Jeffrey Stuffings 81Part III: The Keys to Success: Leadership and Company Culture 9315. The Start to a Successful Brewery: Keys to Strong Leadership 9516. How to Hire Well and Eliminate Turnover in Three Steps 9917. How to Have Happy Employees 11118. Common Barriers to a Strong Company Culture 12019. Employee Engagement Q&A: Quint Studer 127Part IV: Creating an Incredible Customer Experience 13920. Customer Service Tips 14121. How to Program Your Taproom to Build Revenue 14622. Keys to Improving Day-to-Day Taproom Operations 15623. The Value of Finding and Preserving Mentorship 16424. Best Practices Q&A: Burial Beer Co. Co-Founder Doug Reiser 168Part V: Getting the Word Out: Branding, Social Media, and Public Relations 18125. Why Branding Matters 18326. Tips for Improving Your Social Media Presence 18627. How to Get the Local Media on Your Side 195Part VI: Capturing the Heart of Your Brewery: How to Love Your Community 19928. Love Your Community, and It Will Love You Back 20129. Community Q&A: Creature Comforts Brewing Co.'s Matt Stevens 206Appendix 1. Perfect Plain Brewing Co.: Manage Up Employee Questionnaire 215Appendix 2. Perfect Plain Brewing Co.: New Hire Checklist 219Appendix 3. Core Values and Standards of Behavior 227Glossary 233About the Author 237Index 239

O autorze

DC Reeves is co-founder and CEO of Perfect Plain Brewing Co., one of Florida's top microbrewery success stories. DC learned about entrepreneurship and achieving financial success by building a great place to work, producing a top-notch product, and passionately focusing on customer satisfaction. In its first year of operations, Perfect Plain Brewing Co. became one of the busiest taprooms in the state. Since opening Perfect Plain, DC has become a mentor and consultant to prospective and current small business owners looking to start and grow their own dream. Visit www.perfectplain.com for more info.