The Mechanism of Mind: Understand how your mind works to maximise memory and creative potential

ISBN-13: 9781785040085 / Angielski / Miękka / 2015 / 352 str.

Edward De Bono

Opis

A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969
"The Mechanism of Mind" presents Edward de Bono s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO" as an alternative to the word "NO" when putting lateral thinking into practice. Drawing on colorful visual imagery to help explain de Bono's theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, this book is a must-read for anyone who wants to gain a greater understanding of how the mind works and organizes information and how Edward de Bono came to develop his creative thinking tools."

O autorze

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

www.debono.com