Based on the tenet that an error can lead to the right decision, de Bono guides the reader through a series of non-mathematical problems and puzzles, all designed to help us analyze our personal style of thinking, work out its strengths and weaknesses, and to consider the potential methods that we never use. There are three courses, each five days long and each created to focus on a different style of thinking: The Bottles Problem, The Blocks Problem, and The L-Game, and finally The End Game. A true life-changer, this book will have you thinking in ways that you never thought were possible.

No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful. This book shows how, by applying lateral and parallel thinking skills, you can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become more appealing and more beautiful.

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.
In How to Have Creative Ideas, Edward de Bono (the inventor of lateral and parallel thinking) has created 62 different games and exercises built around random words, to help encourage creativity and lateral thinking. For example, if the task were to come up with an idea for a new restaurant, and the random word chosen was "cloak," ideas generated might be: a highwayman theme; a...

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, current thinking cannot solve world problems becausecurrent thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheelconventional thinkingbut we could all get a lot further if we used all four. De Bono examines why we think the way we do from a...

How to unlock your creativity and add value to your ideas with the power of lateral thinking.
"If you want to be the best, focus on your most valuable asset: the power of your creative mind."
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a...

Edward de Bono's bestselling introduction to the art of lateral thinking.
Why do some people always seem to have new ideas while others of equal intelligence never do? "Lateral Thinking" is Edward de Bono's original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
First published in 1967 as "The Use of Lateral Thinking," this classic international bestseller remains as relevant to learning, problem solving and creative thinking today as it did when it was first published. De Bono argues that...

A classic besteller that presents de Bono's model of the mind, which remains as insightful as it was when first published in 1969
"The Mechanism of Mind" presents Edward de Bono s original theories on how the brain functions, processes information, and organizes it. It explains why the brain, the "mechanism," can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life s work, namely "natural thinking," "logical thinking," "mathematical thinking," and "lateral thinking." De Bono also outlines his argument for introducing the word "PO"...

Our happiness and success depend on clear thinking. But too many of us are compromised by confusion, trying to do too much at once, and not knowing what to do next. This title shows that good thinking depends on a five-stage process that anyone can learn. It will enable you to assess your goals, sort available information, and more.

THE classic work about improving creativity from world-renowned writer and philosopher Edward de Bono In schools we are taught to meet problems head-on: what Edward de Bono calls 'vertical thinking'. This works well in simple situations - but we are at a loss when this approach fails. What then? Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows how to stimulate the mind in new and exciting ways. Soon you will be looking at problems from a variety of angles and offering up solutions that are as...

From confusing manuals to uninterpretable jargon and bureaucratic red-tape, modern life can be highly complicated and frustrating. For many of us it is almost impossible to make sense of. In Simplicity, lateral-thinking guru Edward de Bono shows us how to bring clarity into our increasingly complicated lives. Through his ten rules of simplicity, he encourages us to be creative and break down the complex into manageable and recognisable parts. By making the complicated simple, you will free up time, reduce stress and make better decisions.