ISBN-13: 9780761955399 / Angielski / Twarda / 1998 / 224 str.
ISBN-13: 9780761955399 / Angielski / Twarda / 1998 / 224 str.
This text assesses the degree to which sociology in general and sociological theory have been McDonaldized, demonstrates the empirical reaches of the McDonaldization and moves beyond McDonaldization to the worlds of "new means of consumption".