The Innovation Factory

ISBN-13: 9781498740210 / Angielski / Twarda / 2016 / 188 str.

Gilles Garel; Elmar Mock

Opis

The Innovation Factory takes a fresh look at the fine art of breakthrough innovation. What makes it unique is that it brings together an experienced scholar and a serial entrepreneur who share the same passion for understanding the processes and theories needed to innovate over and over again. The book marries theory with practical examples focusing on the Concept-Knowledge (C-K) Theory developed by the prestigious school Mines ParisTech.
For the first time, you will discover the unknown story of the Swatch watch told by Elmar Mock, the creative engineering force behind the Swatch. In this book, he passionately tells how he helped to create this breakthrough innovation that saved the Swiss watch industry in the 1980s. Gilles Garel, a professor of management, relates this tale of epic innovation to C-K theory and both convincingly argue that organizations can channel creativity to develop breakthrough innovations that disrupt markets.
Innovation is not just a case of acquiring aptitude. It is also a question of attitude: Innovators strive to remain creative and active. The book provides an overview of the characteristics and essential strengths of the successful Innovation Factory, Creaholic, based in Switzerland. The example of Creaholic helps readers grasp what breakthrough innovation is truly all about.
The book s use of vibrant metaphors helps readers easily digest the ideas and concepts presented. The book concludes with thoughts about future directions for the watch industry."

Recenzje

"When Elmar Mock invented the Swatch, and when he launched Creaholic, he was unaware that he was applying a C-K method of reasoning. When Gilles adopted and spread the C-K Theory, he was unaware that the invention of the Swatch would be one of the most perfect examples of this theory. It was thanks to their meeting one another that they were able to share their thoughts in a harmonious, inventive, and accomplished fashion that will most certainly arouse the curiosity of the reader.

Throughout all of the chapters we can only be in admiration of the talent of these two partners. The former has a penchant for vibrant metaphors, which help him share his approach, his vision, and his accomplishments with the reader. ... The latter is a fervent admirer of the rigor of well-built theoretical constructions, which he passes on to the reader with precision, passion, and a neat sense of examples."
—From the Foreword by Yves Pigneur, Professor, Lausanne University, and co-author of Business Model Generation: A Handbook for Visionaries, Game Changers, and Challenges

Spis treści

Nobody Goes Truffle Hunting on the Highway. The Hidden Side of the Concept of the Swatch. C-K: A Truly Practical Theory of Breakthrough Innovation. The Molecular Metaphor of Innovation: Gas, Liquid, Crystal. The Metaphor of the Matriarch. Epilogue: Watches to be Watched: Connected Watches, or the Innovation War Raging on Your Wrist.