ISBN-13: 9780367668006 / Angielski / Miękka / 2020 / 184 str.
ISBN-13: 9780367668006 / Angielski / Miękka / 2020 / 184 str.
This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion.
The Gl