The Global Management of Creativity

ISBN-13: 9780367668006 / Angielski / Miękka / 2020 / 184 str.

Marcus Wagner; Jaume Valls-Pasola; Thierry Burger-Helmchen

Opis

This book is about the global management of creativity and related international innovation management processes, and examines how especially multinational companies, organizations and institutions can foster the transformation of an original idea to its successful execution and international diffusion.

The Gl

Spis treści

Introduction: Thierry Burger-Helmchen, Jaume Valls Pasola, Marcus Wagner

　

Chapter 1: How and when does open innovation affect creativity? - Eric Schenk, Claude Guittard, Julien Pénin

　

Chapter 2: Managing co-creation within global creative processes: A framework- Thierry Rayna, Ludmila Striukova

　

Chapter 3: Cultural intelligence and the management of creativity: A proposed framework- Marc Rocas, Evelyn García

　

Chapter 4: Creative capabilities and the regenerative power of creative industries: Local and global ingredients- Chahira Mehouachi, David Grandadam, Patrick Cohendet, Laurent Simon

　

Chapter 5: Outlining spaces for the emergence and fertilization of creativity: The case of audio-visual festivals in Barcelona- Juan Vidaechea and Montserrat Pareja-Eastaway

　

Chapter 6: Creativity and entrepreneurship: Culture, subculture and new venture creation- Erik E. Lehmann, Nikolaus Seitz

　

Chapter 7: Creativity management: Causation, effectuation and will- Jean-Alain Heraud, Emmanuel Muller

　

Chapter 8: Management of creativity in a large-scale research facility- Arman Avadikyan, Moritz Muller

　

Chapter 9: Ambidexterity as a means of managing creativity globally: An analysis of the biotechnology industry- Marcus Wagner, Wilfried Zidorn

O autorze

Marcus Wagner is a Full Professor at the University of Augsburg, Germany, where he holds the Chair in Management, Innovation and International Business and is an associate member of the Bureau d’Economie Théorique et Appliquée, where he held an Intra-European Marie Curie Fellowship from 2006 to 2008.

Jaume Valls-Pasola is Professor of Management and Business Administration. After a period of 12 years at the University of Girona, in October 2006 he joined the University of Barcelona, Spain, where he is currently responsible for the UB Entrepreneurship Chair and coordinates the UB Business and Management Research Group.

Thierry Burger-Helmchen is a researcher at BETA (Bureau d’Economie Théorique et Appliquée, UMR 7522 – CNRS) and Dean of the Department of Economics and Management at the University of Strasbourg, France.