The Focus Group Guidebook

ISBN-13: 9780761908180 / Angielski / Miękka / 1997 / 120 str.

David L. Morgan

Opis

Providing a general introduction to focus group research, this title includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. It provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups.