The Conversion Code: Stop Chasing Leads and Start Attracting Clients

ISBN-13: 9781119875802 / Angielski / Twarda / 2022 / 288 str.

Chris Smith

Spis treści

Figures ListPreface: The Global Impact of The Conversion Code and What's New in the 2nd EditionIntroduction: How I created The Conversion CodeDisclaimer: How to Read The Conversion CodeSection One: How To Do Marketing That Attracts High-Quality LeadsChapter 1: The Biggest Challenges Facing Marketing and Sales (plus what happens when you crack The Conversion Code)Chapter 2: How To Use Your Website To Attract High-Quality LeadsChapter 3: How To Build Landing Pages That Capture High-Quality LeadsChapter 4: Blogging For Business (how to write blogs posts that generate high-quality leads)Chapter 5: How To Optimize Your Content for Lead Generation, Social Media, and Search EnginesChapter 6: Advanced Facebook Marketing and Advertising Techniques that Generate High-Quality LeadsChapter 7: Using Google PPC (Adwords) To Capture High-Quality LeadsChapter 8: How To Use Videos (and YouTube) To Attract and Convert LeadsChapter 9: How To Get The Most Out Of TwitterChapter 10: How To Use Instagram To Attract High-Quality Leads (and raving fans)Chapter 11: It's TikTok TimeChapter 12: How To Use LinkedIn For Maximum Impact (in minimal time)Chapter 13: Audio Is Everywhere (how to take advantage of it)Chapter 14: Influencer MarketingChapter 15: Get The Most Out Of Your Marketing and Convert More Leads Using RetargetingSection Two: How To Find And Follow-Up With The Highest-Quality Leads That Are The Most Likely To ConvertChapter 16: Amazing Sales Tools That Will Increase Your Lead Conversion RateChapter 17: Should You Use an ISA or an A.I. Chatbot to Follow-Up with Leads?Chapter 18: How To Achieve The Highest Lead Conversion Rate PossibleChapter 19: How To Convert Leads Using Text MessagesChapter 20: How To Use Automated Email Campaigns To Convert LeadsChapter 21: Expert Email Marketing Tips That Build Your Brand and Convert LeadsChapter 22: How To Find and Convert The Hottest Leads Using User Tracking and Triggered MessagesSection Three: The Billion Dollar Sales ScriptChapter 23: Welcome to the Boiler RoomChapter 24: The Pre-Call StalkChapter 25: How to Have a Perfect First Minute on a Sales Call with a LeadChapter 26: The Digging Deep TechniqueChapter 27: How to Quickly Get a Lead to Trust YouChapter 28: Proactively Uncovering ObjectionsChapter 29: How to Start Closing Using the Five YesesChapter 30: The Perfect Sales PitchChapter 31: Exactly What to Say When You Transition from Pitching to ClosingChapter 32: How To CloseChapter 33: How To Overcome ObjectionsChapter 34: Preferred Additional Outcomes (what to do when you can't close someone)Chapter 35: What To Say After They Say YesChapter 36: How To Get the People You Close to Send You High-Quality Referral LeadsBonus Chapter: Analytics - How To Track The Metrics That Matter (and what to do based on the data)NotesAbout the AuthorIndex

O autorze

CHRIS SMITH is the Co-founder of Curaytor (an Inc. 500 fastest growing business) and he is one of the 4 best marketers under 40, according to the American Marketing Association. His book, The Conversion Code, is taught at colleges like Johns Hopkins University and he has been a guest lecturer at NYU.Chris used the blueprint in this book to quickly grow his company to eight figures in annual recurring revenue, without raising any venture capital. His work has been featured in AdWeek, Forbes, Fortune, and many other publications.Previously, Chris worked for two billionaires, a billion-dollar publicly-traded company, and a startup that was acquired for nine figures. His first book, Peoplework, received endorsements from the CEO of Zappos and Gary Vaynerchuk, who wrote the foreword.