The Content Analysis Guidebook

ISBN-13: 9780761919773 / Angielski / Twarda / 2001 / 320 str.

Kimberly A. Neuendorf

Opis

After noting that content analysis has a history of some 50 years of use in business, communication, journalism, psychology, and sociology, Neuendorf (communication, Cleveland State U.) who has been applying such methods for half that period deflates several myths about the methodology (e.g. that it