The Committed Enterprise: Making Vision, Values, and Branding Work

ISBN-13: 9781138470149 / Angielski / Twarda / 2017

Hugh Davidson

Opis

Aimed at showing how to achieve success by understanding the needs of stakeholders and maximising them, this book details seven practices for making vision and values work which is based on research with leaders from 125 enterprises worldwide. It includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Clinic, BP, and more.

Spis treści

Chapter 1 The new challenge for organization leaders; Chapter 2 How vision and values create Committed Enterprises; Chapter 3 The seven best practices for creating the Committed Enterprise; Chapter 4 Building the foundations of the Committed Enterprise; Chapter 5 Measuring the strength of the vision … If there is one; Chapter 6 Timing and building a new vision; Chapter 7 Creating hard values for sustainable advantage; Chapter 8 Emotional activism – communicating by action, signals and words; Chapter 9 Creating systems to embed vision and values; Chapter 10 Branding the Committed Enterprise; Chapter 11 The hard-edged organization – measurement; Chapter 12 Why most vision and values programmes fail; Chapter 13 Vision and values before and after acquisitions; Chapter 14 Aligning individuals and organizations; Chapter 15 A renewable process for vision and values;

O autorze

Hugh Davidson