The College Textbook Publishing Industry in the U.S. 2000-2022: The Search for Competitive Marketing Strategies

ISBN-13: 9783031304149 / Angielski

Albert N. Greco

Spis treści

​1 Introduction: The State of the U.S. College Textbook Industry to 2000

2 The Impact of Disruption on the College Textbook Publishing Industry: 2001–2012

3 The Responses of the Major College Textbook Publishers: 2013–2018

4 College Bookstores and College Textbook Publishers Confront Dramatic Developments and Challenges: 2019–2021
5 The Future of College Textbook Publishing

O autorze

Albert N. Greco is Professor of Marketing in the Gabelli School of Business at Fordham University, USA. He is the author or editor of nineteen scholarly books, ten professional books, and more than thirty journal articles. He has lectured about book publishing at Harvard University, The World Bank, and The Library of Congress.