The Art of Woo : Using Persuasion to Sell Your Ideas

ISBN-13: 9781906465223 / Angielski / Miękka / 2008 / 318 str.

Richard Shell

Opis

Shell and Moussa aim to help readers get attention and sell their ideas through strategic relationship-based persuasion, or "woo"-or "winning others over. " The authors consider wooing to be one of the most important skills in a manager's repertoire; while the concept may seem simple, mastering it is an art.