The Absolute Essentials of Entrepreneurship

ISBN-13: 9780367505813 / Angielski / Miękka / 2022 / 122 str.

Opis

Entrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice.

Recenzje

‘Full of relevant theory and practical examples of contemporary entrepreneurship, this book is highly recommended.’ – Ian Fillis, Professor of Entrepreneurship, Liverpool John Moores University, UK

Spis treści

1. Introduction 2. Entrepreneurship: Theories and Context 3. The Entrepreneur: Characteristics and Personality 4. Female Entrepreneurship 5. Enterprise Culture 6. Opportunity Recognition 7. Entrepreneurial Strategies

O autorze

Nerys Fuller-Love is Reader in Business and Head of the Law School at Aberystwyth University, Wales