Telephone Fund Raising

ISBN-13: 9781461290094 / Angielski / Miękka / 2011 / 224 str.

Jonathan A. Segal; Janet B. Allen; Jonathan A. Segal

Opis

There was a time when bake sales, raffles, and the like provided non profit-making organizations with the funds they needed to flourish. Those days have long passed. Non-profit-making organizations now find themselves competing with one another for public and private sup port just to survive. The organizations that will survive are the ones that are not afraid of sophisticated fund-raising methods. Telephone fund raising is such a method. There is virtually no limit to the amount of money telephone fund raising can bring your organization. Telephone fund raising is so successful because it is personal. It allows for dialogue. More specifical ly, it allows the caller to answer questions, deal with complaints, negoti ate hard, and stress those aspects of the program that interest the poten tial contributor most. No method of fund raising other than a personal visit can do this. And, of course, visiting all your potential contributors personally would be impossible. This book provides you with all the information you need to devel op and maintain a lucrative telephone fund-raising program on your own. The general principles of telephone fund raising apply universally. Therefore, the principles will work for you, whatever your cause. They also will apply whatever your need. Whether you need a long-term telephone fund-raising program bringing in money at a steadily increas ing rate over the years or a short-term program lasting one month, one week, or even one day, this book is for you."

Spis treści

1. Negotiating Large Pledges.- Asking High.- Sample Dialogues.- Twenty Keys to Negotiating.- Negotiating Tactics to Avoid.- Telephone Style.- The Introduction to Negotiating.- The Pledge Validation.- Review.- Script Writing.- 2. Developing a Coterie of Top-Notch Callers.- Paid Callers or Volunteers: Which Is Right for You?.- Advertising.- Hiring.- Training.- Monitoring Callers.- Supervising Callers.- Paying Your Callers and Supervisor.- Letting Go Unsatisfactory Callers.- Personnel Policies.- 3. Contacting Potential Contributors: The Mechanics.- Developing a Targeted List of Potential Contributors.- The Calling Room.- The Calling Hours.- Day Calls.- Making an Initial Contact.- Sending Out the Postcards.- Pledge Collection.- Pledge Collection Script.- Thanking Potential Contributors.- 4. Structuring and Administering Your Telephone Fund-Raising Program.- Planning Your Program.- Gaining the Support of the Board of Directors.- Public Relations.- Clubs and Premiums.- How to Keep Big Gifts Coming In.- Clerical Workers.- Record Keeping.- Epilogue.