Successful Focus Groups: Advancing the State of the Art

ISBN-13: 9780803948747 / Angielski / Miękka / 1993 / 288 str.

David Morgan; Sally Morgan; Sally Morgan

Opis

Covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.