Success factors for search engine advertising and sales

ISBN-13: 9786204440309 / Angielski / Miękka / 96 str.

Florian Andreas Edlinger

Opis

Digitalisation affects many areas in small and medium-sized enterprises. This particularly affects the areas of "advertising" and "sales". Instruments of corporate communication, such as "search engine advertising", have only developed due to this circumstance. This book shows how small and medium-sized enterprises with regional markets, which sell products for consumers, should deal with the changes. In this respect, the theoretical and empirical research results in recommendations for action that can be implemented in practice.

O autorze

Edlinger, Florian AndreasFlorian has been working intensively with digital marketing since 2013. With his degree in marketing and sales management, he can combine practical know-how with theoretical knowledge and thus generate the greatest possible benefit for the clients of his agency ADVENDO DIGITAL.