Succeeding in Business in Central and Eastern Europe: A Guide to Cultures, Markets, and Practices

ISBN-13: 9780877193807 / Angielski / Twarda / 2001 / 246 str.

Woodrow H. Sears; Audrone Tamulionyte-Lentz

Opis

What is it like to live and work in Central Europe or Eastern Europe? How is business conducted? What are the important social and cultural issues to be mastered by westerners? What happened in Central and Eastern Europe to make the integration into the rest of Europe so difficult? This work seeks to answer these and many other questions.

Spis treści

A world of distinctions and distortions; What and where is CEE?; So many similarities, so many differences; Coming home as a stranger in a strange land; Finding points of synthesis; Building on common ground; Customer service and client maintenance in CEE; The long shadow of mother Russia; Culture, corruption, and other imperatives; Looking ahead; Looking for a CEE-specific manager development model.

O autorze

Woodrow. H Sears, Audrone Tamupson