Studying influencing factors on trust towards online shopping

ISBN-13: 9786139863693 / Angielski / Miękka / 2018 / 112 str.

Mahmoud Nassar

Opis

This research paper is about factors that affect on confidence towards online shopping. Two types of factors are studied, the first type is technological factors that consist of security, privacy and the second type is psychological factors that consist of perceived reputation, and past experience. Four hypotheses were assumed to study consumer confidence towards online shopping. A survey method was used to collect data from 362 students of Limkokwing University. Reliability was calculated for the questionnaire in this research. Pearson correlation coefficient was used to measure the correlation between variables. Privacy, security, past experience correlation with trust was found, which is weakly positive and perceived reputation correlation with trust was moderately positive. Results showed that independent variable which represent perceived reputation had moderate correlation with dependent variable which represent trust so it is important to pay attention to this correlation in future studies.

O autorze

Nassar, Mahmoud
Mahmoud Yousef Nassar completed his Bachelor of Information Systems from Palestine Polytechnic University in 2013 and his Master of Business Administration from Limkokwing University of CreativeTechnology from Malaysia in 2016. His research interest includes marketing intelligence and internet marketing.